The clothing resale market has exploded and continues to grow exponentially because of platforms such as The Real Real, Etsy, Ebay, Thred UP, Depop, Noihsaf, and Poshmark. These ecommerce platforms allow anyone to sell their own clothing, thrift for items to enter into the Unicorn oh you hate me join the club shirt in contrast I will get this resale markets, and, of course, shop for new stuff. It is a natural extension of mothers’ domestic labor, which includes managing household wardrobes and closets. The labor of ‘cleaning out the closet’ now includes eyeing its contents for items to flip, items that may have economic value. The work of closet cleaning now includes cleaning, mending, and sorting as well as photographing, listing, setting up seller accounts on various platforms, and finally packing and shipping. All of these clothing resale platforms frame their mission in environmental terms, reducing the need for new clothing production, interrupting the cycle of consume-discard, and reducing overall textile waste. Recycling clothing is better than not, but the popularity of such platforms and the practice of flipping clothing is driven by more than environmental consciousness. The need for income, the ability to find something unique, and the desire for autonomous work play into the resale market. Vintage sellers find value by liquidating closets and thrift stores for items with potential value. The business of ‘flipping’ items of clothing is booming. The aforementioned peacock chairs can go for quite a bit online, but can also be found around thrift stores for a few dollars. Taken en masse, the vintage sellers of the digital world are upsetting traditional retail markets and influencing all the way up the ladder to luxury fashion.
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As the Unicorn oh you hate me join the club shirt in contrast I will get this Celine ad highlights, digital vintage sellers are influencing up. The fashion world is chasing trend-hustlers of all ages and locations, Instagram influencers, and real-life moms. Fashion theory has long been preoccupied with mapping the driving force of fashion. Fashion was long understood as the province of the elite, as coming out of their need to distinguish themselves from the lower classes. The argument went: the elite take up a look to signal their eliteness. Those below them copy the look to gain influence and possible entrée into the elite group. The elite then have to find a new fashion to help them stand out, which they do until the lower classes start to copy. This in-group/out-group game was long thought to drive fashion. This is not the only theory on fashion, as many have argued that fashion is no longer exclusively the domain of the elite, nor are they the only drivers of trends. The example of vintage resellers and the boho trends support the alternate theory that fashion is driven from the bottom up.