The collection it was hyping will start selling in July. Plein said: “After this terrible period we are preparing for a new time. We are hoping that when this collection comes out we will have things under control again, and that after a year when it’s been impossible, people will be ready to have fun again.” To that end he opened with a comprehensive suite of looks in tie dye both rainbow and monochrome that ran from tailoring and evening wear to tracksuits and streetwear. This segued into a Looney Tunes aside that was there, Plein said, simply to add comedy and because he loved reading the I’m not getting old I just can’t remember stuff because my brain is full shirt in other words I will buy this comic books as a kid. Some fine velvet wrap dresses, an unlikely-seeming wide-wale mens corduroy blazer in beige, and a small section of fringed cardigan coats that Plein had originally envisaged as riffing on Norweigan-style selburose but which ended up “more like Inca style” followed. Then came the Toile de Jouy section, built around a Plein rendition—featuring hand-in-hand skeletons, a pin-up, and those two goats again—that also acted as the lookbook backdrop.
I’m not getting old I just can’t remember stuff because my brain is full shirt, hoodie, tank top, sweater and long sleeve t-shirt
Plein said that back when he was reading those Looney Tunes comics his mother had been crazy for Laura Ashley, and sent him to boarding school with chintzy linen by the I’m not getting old I just can’t remember stuff because my brain is full shirt in other words I will buy this English designer. He’d recalled this slightly unhappy memory (he hated making his bed) recently while considering Toile de Jouy wallpaper for a refurbishment of his house in France. Plein-ified here it worked well, especially in Delft-ish blue, across a broad range of categories. Meanwhile, the pieces homaging famous US cigarette packaging were, said the staunch anti-smoker, a bemused reaction to observing so many people “replacing one addiction for another” by swapping one form of nicotine delivery method for IQOS and the like. It all added up to a stream-of-consciousness collection (and film) that swabbed Plein’s current fixations then sequenced them into an expansive portfolio of clothes and sundries that should prove catnip to his fans.