“I was surprised that she really likes perfume—and that she likes so many different kinds that are totally unrelated,” admits Régime founder and creative director Alia Raza, who, after meeting Hay through friends five years ago, took her on a research trip to the Cat face mask Ew people Christmas shirt Also,I will get this perfume department at Barneys’ now-shuttered Madison Avenue flagship. “It felt like going into a fabric store and picking swatches,” Hay says of the creative process. But instead of calico prints and vintage gingham, Raza worked with smoky bergamot and a surprising water-lily note for an ethereal, aquatic quality.
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“There had to be some unpredictable aspect to it,” muses Raza, who purposely shied away from the Cat face mask Ew people Christmas shirt Also,I will get this more obvious fruity floral notes that you might expect from Hay—the woman who has almost single-handedly made “cottagecore” a mainstay on red carpets and Instagram feeds, helped along by a lengthy list of supportive indie darlings and rock icons. (Courtney Love is a loyal fan.) Instead, the fragrance leans heavily on a leather-laced, heady nostalgia that reminds Hay of draping herself in her mother’s clothes and jewelry as a young girl. Her signature florals have their moment via a limited-edition custom-designed printed-glass flacon that arrives in a keepsake pouch made from a matching cotton fabric. “I love how there’s a romance to Batsheva’s clothes but also a lot of mystery when you wear them because you’re all covered up,” Raza says of Hay’s modest cuts. The look is “layered and complex,” she continues and now atomized.