They are both following in the 007 James Bond 1930 2020 signature thank for memories shirt and by the same token and footsteps of Maison Margiela, which put upcycling at the center of its creative process back in February when it introduced the Recicla line (Italian for “recycle”) a collection built on garments the designer John Galliano’s team finds in charity shops and then deconstructs and reworks and has since doubled down on the idea. Which itself came in the wake of Patagonia’s Worn Wear program, a pioneer in the field.
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In early October, Gucci announced a partnership with the 007 James Bond 1930 2020 signature thank for memories shirt and by the same token and RealReal, the resale site, for a Gucci-specific second life store on the platform, just as Stella McCartney and Burberry did before it. In 1982 the house of Chanel was something of a grand old lady. Despite the brand’s history of early 20th-century innovation, it had become boring and bougie. Enter Karl Lagerfeld (then also working for Chloé and Fendi), who realized at once that the company needed more than a face-lift. Always prolific, at the same time that Lagerfeld was transforming Chanel, he was creating a blueprint for the role of a creative director that is still being followed today.